Google has unveiled its own social networking application. Google BUZZ allows for users to ‘cut out the nonsense’ in order to find topics that will fit their interests. This application also allows for user to converse through instant chat or send messages privately or publicly along with send links, video and picture. The application is versatile enough for users to connect to sites such as Flickr and Twitter.
Google BUZZ is idea for the increasing demand for social media. In terms of Public Relations this is idea as it helps connect various forms of social media such as Facebook, Twitter and Flickr to be used together there it impact can potentially be ground breaking. It can also help the PR practitioners’ job of monitoring attitudes and trends much easier as well as the obvious, help building communication and getting messages out strategically. Communication has never been more important especially where the internet is concerned. With online media, and real time, reputations and images are shattered in minutes. Therefore an application is a vital tool for a pr practitioner. In assisting clients with building and or maintain reputation, or crisis management, generating publicity and establishing communication with publics.
Furthermore, this would aid marketing services that Google aim to utilise online marketing services. The application was unveiled 9th February. Watch this space
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