Google has unveiled its own social networking application. Google BUZZ allows for users to ‘cut out the nonsense’ in order to find topics that will fit their interests. This application also allows for user to converse through instant chat or send messages privately or publicly along with send links, video and picture. The application is versatile enough for users to connect to sites such as Flickr and Twitter.
Google BUZZ is idea for the increasing demand for social media. In terms of Public Relations this is idea as it helps connect various forms of social media such as Facebook, Twitter and Flickr to be used together there it impact can potentially be ground breaking. It can also help the PR practitioners’ job of monitoring attitudes and trends much easier as well as the obvious, help building communication and getting messages out strategically. Communication has never been more important especially where the internet is concerned. With online media, and real time, reputations and images are shattered in minutes. Therefore an application is a vital tool for a pr practitioner. In assisting clients with building and or maintain reputation, or crisis management, generating publicity and establishing communication with publics.
Furthermore, this would aid marketing services that Google aim to utilise online marketing services. The application was unveiled 9th February. Watch this space
Wednesday 10 February 2010
Tuesday 9 February 2010
Can I see your PR License
The regulation and licensing in Public Relations, appears to be hot topic in contemporary PR. I personally feel licensing would actually raise and support PR’s claim to be a credible profession. The question of ‘professionalism’ has shadowed PR’s creditability along with the practice of ‘spin’ which is related to Edward Bernays notion of ‘propaganda’.
Public relations’ is often compared with more academically accepted professions such as law or medicine when arguing for the strict regulation of the practice. Many practitioners lack any formal degrees or education which is compulsory in law or medicine. However, the PR practice is relatively new in comparison with these ‘classic’ professions. L’Etang & Pieczka (2001) observe one aspect as to why education is not highly recognised.
“Practitioners do not identify specific knowledge but rather focus on personal qualities such as creativity, lateral thinking, flexibility, articulateness, persuasiveness, common sense and integrity”
I would argue that licensing is needed as this would mean that Public relations would not be deemed as a ‘mickey mouse’ subject in addition to this education would also become more valued and with it the regulating institution such as the CIPR which formulate many of the university courses. This would also lead to more investment in research institutions to develop the standards for this practice. Further more, the bad press such as ‘spin & propaganda’ which PR receives due to poor practitioners who do not care about the future or integrity of this practice.
Public relations’ is often compared with more academically accepted professions such as law or medicine when arguing for the strict regulation of the practice. Many practitioners lack any formal degrees or education which is compulsory in law or medicine. However, the PR practice is relatively new in comparison with these ‘classic’ professions. L’Etang & Pieczka (2001) observe one aspect as to why education is not highly recognised.
“Practitioners do not identify specific knowledge but rather focus on personal qualities such as creativity, lateral thinking, flexibility, articulateness, persuasiveness, common sense and integrity”
I would argue that licensing is needed as this would mean that Public relations would not be deemed as a ‘mickey mouse’ subject in addition to this education would also become more valued and with it the regulating institution such as the CIPR which formulate many of the university courses. This would also lead to more investment in research institutions to develop the standards for this practice. Further more, the bad press such as ‘spin & propaganda’ which PR receives due to poor practitioners who do not care about the future or integrity of this practice.
Monday 8 February 2010
Nightmare From Fleet Street..........
Even a Hollywood blockbuster script could top the way; John Terry’s nightmare is being played in the media. His ongoing exploits continue, as he falls from grace in spectacular fashion. True to style and form he has managed to be the main ‘playmaker’ in his own downfall. The former England captain, he gone from hero to zero overnight, his reputation and career has taken a battering.
Vanessa Perronce already appear to be in the lead after a series of own goals by John Terry. A history of infidelity, along with a catalogue of ‘incidents’ such as urinating in a bar, It would appear that this latest episode is the straw that broke the camels back. However, the damage appears to be already done. The weekend papers reported that, his cocky arrogant and self deluded attitude has only been shattered after Capello stripped him of the England captaincy after gathering storm against terry has been whipped up in the media included Wayne Bridge, whose ex’s is at the centre of the scandal.
In come the PR, former Hello and News of the World editor Phil Hall seems to have been roped into dealing with one of the biggest scandals of contemporary English football. However, in this recent destructive press ‘witch’ hunt. The honest name of PR has again been dragged through the mud and negatively associated with the scandal. Furthermore, the like of Max Clifford may well be practicing PR. Moreover he is seen as a vulture that is assisting ‘home wrecker’ to sustain her ‘WAG’ lifestyle. I guess if Phil hall can salvage Terry’s reputation then, constructive PR has taken place, although I disagree with John terry’s action I disagree the fashion in how his career has been damaged in the media circus. The press also continue to play their part in loosely terming publicists such as Max Clifford as ‘PR Gurus’.... what kind of image does this statement portray for PR, which has suffered greatly from the negative portrayal by journalists. Hopefully, this negative portrayal will evaporate with the deluded journalists that create such narrow minded portrayals.
Vanessa Perronce already appear to be in the lead after a series of own goals by John Terry. A history of infidelity, along with a catalogue of ‘incidents’ such as urinating in a bar, It would appear that this latest episode is the straw that broke the camels back. However, the damage appears to be already done. The weekend papers reported that, his cocky arrogant and self deluded attitude has only been shattered after Capello stripped him of the England captaincy after gathering storm against terry has been whipped up in the media included Wayne Bridge, whose ex’s is at the centre of the scandal.
In come the PR, former Hello and News of the World editor Phil Hall seems to have been roped into dealing with one of the biggest scandals of contemporary English football. However, in this recent destructive press ‘witch’ hunt. The honest name of PR has again been dragged through the mud and negatively associated with the scandal. Furthermore, the like of Max Clifford may well be practicing PR. Moreover he is seen as a vulture that is assisting ‘home wrecker’ to sustain her ‘WAG’ lifestyle. I guess if Phil hall can salvage Terry’s reputation then, constructive PR has taken place, although I disagree with John terry’s action I disagree the fashion in how his career has been damaged in the media circus. The press also continue to play their part in loosely terming publicists such as Max Clifford as ‘PR Gurus’.... what kind of image does this statement portray for PR, which has suffered greatly from the negative portrayal by journalists. Hopefully, this negative portrayal will evaporate with the deluded journalists that create such narrow minded portrayals.
Sleeping with the enemy....The love hate relationship between politics and media
Sleeping with the enemy
As the general election draws ever closer it becomes apparent that Britain’s electoral voice has had changed of heart. Moreover, the media appear to have had just enough of New Labour and its poor leadership. Gordon Brown no toes the same road his as the defeated and alienated John Major once did; the party leader who is rides the wave of an ever increasing wave of unpopularity, the signifier of an end of an era.
The real power appears to lies the hands in those whom, report legislation as oppose to those whom make it. The Sun previously managed to ‘decided’ whether the New Labour should be ushered into power through such headlines as ‘THE SUN BACKS BLAIR GIVE CHANGE A CHANCE’, The Sun also suggests that it managed to keep the Tories in power, ‘IT WAS THE SUN WOT WON IT’. Certainly it would highly foolish to dismiss such claims. Tabloids most defiantly manage to wield significant power over public opinion through ‘sleaze and allegations’. However, other factors appear to be ignored such as, policies, personal relationships between editors and politicians and sponsorship. At present, Brown suffers from a public backlash and his communication skills appear to making his task much harder than predecessor Tony Blair. Alastair Campbell, the head of spin is believed to have managed to successfully win over the press, which made the election campaign much easier and thus, Tony Blair sailed into power on the back of a landslide victory. Labour appear to suffering, the main route to get their message out and campaign off the ground is seemingly blocked, and actively working against them, with regular stories littering the press about the disarray in Gordon Browns’ camp.
http://www.telegraph.co.uk/comment/columnists/benedict-brogan/6248447/The-sun-has-finally-set-on-New-Labours-love-affair-with-the-media.html
As the general election draws ever closer it becomes apparent that Britain’s electoral voice has had changed of heart. Moreover, the media appear to have had just enough of New Labour and its poor leadership. Gordon Brown no toes the same road his as the defeated and alienated John Major once did; the party leader who is rides the wave of an ever increasing wave of unpopularity, the signifier of an end of an era.
The real power appears to lies the hands in those whom, report legislation as oppose to those whom make it. The Sun previously managed to ‘decided’ whether the New Labour should be ushered into power through such headlines as ‘THE SUN BACKS BLAIR GIVE CHANGE A CHANCE’, The Sun also suggests that it managed to keep the Tories in power, ‘IT WAS THE SUN WOT WON IT’. Certainly it would highly foolish to dismiss such claims. Tabloids most defiantly manage to wield significant power over public opinion through ‘sleaze and allegations’. However, other factors appear to be ignored such as, policies, personal relationships between editors and politicians and sponsorship. At present, Brown suffers from a public backlash and his communication skills appear to making his task much harder than predecessor Tony Blair. Alastair Campbell, the head of spin is believed to have managed to successfully win over the press, which made the election campaign much easier and thus, Tony Blair sailed into power on the back of a landslide victory. Labour appear to suffering, the main route to get their message out and campaign off the ground is seemingly blocked, and actively working against them, with regular stories littering the press about the disarray in Gordon Browns’ camp.
http://www.telegraph.co.uk/comment/columnists/benedict-brogan/6248447/The-sun-has-finally-set-on-New-Labours-love-affair-with-the-media.html
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