Nightmare From Fleet Street..........

Even a Hollywood blockbuster script could top the way; John Terry’s nightmare is being played in the media. His ongoing exploits continue, as he falls from grace in spectacular fashion. True to style and form he has managed to be the main ‘playmaker’ in his own downfall. The former England captain, he gone from hero to zero overnight, his reputation and career has taken a battering.
Vanessa Perronce already appear to be in the lead after a series of own goals by John Terry. A history of infidelity, along with a catalogue of ‘incidents’ such as urinating in a bar, It would appear that this latest episode is the straw that broke the camels back. However, the damage appears to be already done. The weekend papers reported that, his cocky arrogant and self deluded attitude has only been shattered after Capello stripped him of the England captaincy after gathering storm against terry has been whipped up in the media included Wayne Bridge, whose ex’s is at the centre of the scandal.
In come the PR, former Hello and News of the World editor Phil Hall seems to have been roped into dealing with one of the biggest scandals of contemporary English football. However, in this recent destructive press ‘witch’ hunt. The honest name of PR has again been dragged through the mud and negatively associated with the scandal. Furthermore, the like of Max Clifford may well be practicing PR. Moreover he is seen as a vulture that is assisting ‘home wrecker’ to sustain her ‘WAG’ lifestyle. I guess if Phil hall can salvage Terry’s reputation then, constructive PR has taken place, although I disagree with John terry’s action I disagree the fashion in how his career has been damaged in the media circus. The press also continue to play their part in loosely terming publicists such as Max Clifford as ‘PR Gurus’.... what kind of image does this statement portray for PR, which has suffered greatly from the negative portrayal by journalists. Hopefully, this negative portrayal will evaporate with the deluded journalists that create such narrow minded portrayals.