Sleeping with the enemy....The love hate relationship between politics and media

Sleeping with the enemy
As the general election draws ever closer it becomes apparent that Britain’s electoral voice has had changed of heart. Moreover, the media appear to have had just enough of New Labour and its poor leadership. Gordon Brown no toes the same road his as the defeated and alienated John Major once did; the party leader who is rides the wave of an ever increasing wave of unpopularity, the signifier of an end of an era.
The real power appears to lies the hands in those whom, report legislation as oppose to those whom make it. The Sun previously managed to ‘decided’ whether the New Labour should be ushered into power through such headlines as ‘THE SUN BACKS BLAIR GIVE CHANGE A CHANCE’, The Sun also suggests that it managed to keep the Tories in power, ‘IT WAS THE SUN WOT WON IT’. Certainly it would highly foolish to dismiss such claims. Tabloids most defiantly manage to wield significant power over public opinion through ‘sleaze and allegations’. However, other factors appear to be ignored such as, policies, personal relationships between editors and politicians and sponsorship. At present, Brown suffers from a public backlash and his communication skills appear to making his task much harder than predecessor Tony Blair. Alastair Campbell, the head of spin is believed to have managed to successfully win over the press, which made the election campaign much easier and thus, Tony Blair sailed into power on the back of a landslide victory. Labour appear to suffering, the main route to get their message out and campaign off the ground is seemingly blocked, and actively working against them, with regular stories littering the press about the disarray in Gordon Browns’ camp.

http://www.telegraph.co.uk/comment/columnists/benedict-brogan/6248447/The-sun-has-finally-set-on-New-Labours-love-affair-with-the-media.html